About Jillian Hugo

Real estate has been my passion since 2001, but what truly drives me is the opportunity to guide people through one of the most meaningful chapters of their lives. A home is so much more than a property—it’s where memories are created, families grow, and futures are built. My approach is rooted in listening closely, understanding each client’s unique goals, and working tirelessly to help them achieve the best possible outcome.

I’m proud to lead Jillian Hugo & Associates, a team consistently recognized as top-performing with Coldwell Banker River Valley. With deep knowledge of the Greater La Crosse area and the reach of Coldwell Banker Global Luxury, I combine strong market insight with proven marketing expertise to deliver exceptional results. From expert negotiation strategies to innovative property marketing and sound investment guidance, my focus is always on maximizing value and creating a seamless, rewarding experience.

Outside of real estate, my heart belongs to my daughter, Ariana, and our dog, Buddy. Whether we’re paddleboarding at the lake, exploring local coffee shops, browsing boutique stores, or simply relaxing at home, family is my anchor. That personal connection and balance inspire the care, gratitude, and dedication I bring to every client relationship.

At the end of the day, my role isn’t just about buying or selling houses—it’s about being a trusted advisor, passionate advocate, and partner in turning your real estate dreams into reality.